What to Put on Your Link in Bio Page (With Examples)
Not sure what to include on your link in bio page? Here's exactly what works - what to put first, what to skip, and how to structure it for clicks.
The most effective link in bio pages are built around one question: what do you want this visitor to do next? Answer that, and the rest of the structure follows naturally.
A good bio link page is not a list of every link you've ever wanted to share. It's a focused, mobile-friendly hub that moves people toward a specific outcome - whether that's buying something, joining your email list, seeing your work, or booking you for a project.
Here's what actually belongs on it.
The Non-Negotiables
Every bio link page should have these three things before anything else:
1. A clear headline or bio
This is the first thing visitors read. It should answer: who are you, and what do you do for them? One or two sentences maximum. "Freelance photographer based in Austin. Booking portrait sessions for spring." is better than "Welcome to my page!"
2. A profile photo
Use a face photo, not a logo. People connect with people. Creators who use a professional headshot consistently see higher engagement than those who use brand graphics.
3. One primary call-to-action at the top
Before any links, decide on your #1 goal. Everything else is secondary to that goal, and that goal's link goes first.
What Links to Include
Your main offer or current promotion
Whatever you're actively promoting - a new collection, a service, a course launch, a limited-time offer - this earns the top slot. Update it regularly. A stale top link is a dead top link.
An email signup or lead magnet
Your social following is rented. Your email list is owned. A direct link to a signup page or a lead magnet download is one of the highest-value links you can put on your bio page. If you offer something free and useful in exchange for an email address, make that offer explicit in the link title.
Your portfolio or recent work
For designers, photographers, developers, writers, and other creative freelancers, this is often the most important link on the page. Don't just link to your website home page - link directly to the portfolio or project gallery. Better yet, use a platform like Tini.bio that lets you publish project pages directly on your bio page, so visitors see your work without leaving.
Your most important content
If you have a YouTube channel, a podcast, a newsletter, or a blog, link to it - but be selective. Pick your best piece of content or your most recent episode, not just the homepage. "Watch my most popular video" converts better than "YouTube channel."
A booking or contact link
Freelancers, consultants, coaches, and service providers should always have a way for people to start working with them. A direct booking link or contact form link belongs here. Don't make people hunt for your email address.
What to Leave Off
Every social media profile you have. Pick the two most relevant ones and add them as small social icons. Don't use full link buttons for social profiles - those are one-way exits that compete with your actual goals.
Old content or expired offers. A link to a blog post from three years ago tells visitors your page hasn't been maintained. Keep it current.
More than 7 links. There is a real cognitive cost to choices. Every additional link reduces the chance any single link gets clicked. When in doubt, cut it.
Vague link titles. "Website," "Shop," and "YouTube" are not link titles - they're destinations. Tell visitors what they'll get: "Download the free client proposal template," "Shop the spring collection," "Watch: How I redesigned my home office for under $500."
A Structure That Works
Here is a simple, proven structure you can apply regardless of what you create:
- Profile photo + bio (who you are, what you do)
- Primary CTA link (your current main offer or goal)
- Email signup or lead magnet (if list-building is a priority)
- Portfolio / recent work (your actual output)
- Best content (one video, post, or episode)
- Booking or contact (for service providers)
- Social icons (small, not dominant)
That's six or seven items total. It fits on a single mobile screen. It gives visitors exactly enough to take action without overwhelming them.
Going Beyond Links
The most effective bio pages in 2026 aren't just link lists. They're mini-websites with actual content: blog posts, project pages, image galleries, embedded videos.
If you're a creator or freelancer, consider building a bio page that showcases your work directly rather than pointing people elsewhere. When a visitor lands on your page and immediately sees a gallery of your photography, a sample of your writing, or a case study of a project you completed - that's far more persuasive than a button that says "See my portfolio."
Tini.bio is designed for exactly this. You can publish blog posts, add project pages with images, embed your social links, and collect email subscribers - all from one link in your bio. The result is something closer to a personal website than a link list, and it works better because of it.
Start With Your Goal
Ready to build yours? Here's how to make a link in bio page in under 10 minutes.
Before you open any bio link tool, write down the one action you most want visitors to take this month. Then build your page around making that action as obvious and frictionless as possible.
Everything else on the page should support that goal or at least not compete with it. That's the difference between a bio link page that gets clicks and one that collects dust.
Frequently Asked Questions
How many links should I put on my bio link page?
Most high-performing bio link pages have 5 to 7 links. Fewer than that and you may be leaving value on the table. More than that and visitors get overwhelmed. If you have more content to share, use sections or featured content blocks rather than adding more links.
What should be the first link on my bio link page?
Your first link should be your current primary goal - whatever action you most want visitors to take right now. If you're promoting a new product, that goes first. If building an email list is your priority, put your signup link at the top. Change it whenever your focus shifts.
Should I put all my social media links on my bio link page?
Include social links, but don't make them the main event. Use small social icons rather than full link buttons for your other platforms. Save the prominent link slots for things that drive real value: your work, your offers, your newsletter.
Can I put blog posts or content on my link in bio page?
Yes, and you should if you create content. Tools like Tini.bio let you publish blog posts and project pages directly on your bio page, so visitors see your latest work without you having to update links constantly. This is far more effective than linking to external platforms.
