How to Make a Link in Bio Page (Free, in Under 10 Minutes)

Creating a link in bio page takes less than 10 minutes and costs nothing to start. You sign up for a bio link tool, add your photo and links, and paste the resulting URL into your social media profile. That's the whole process.

This guide walks through each step in detail, including what to include, how to set it up on Instagram and TikTok, and what separates a good bio page from a forgettable one.

What Is a Link in Bio Page?

A link in bio page is a simple, mobile-optimized web page that holds multiple links in one place. Because platforms like Instagram and TikTok only allow one clickable link in your profile bio, creators use this link to point followers to a hub that contains everything else: their website, store, newsletter, portfolio, latest video, booking page, and more.

Instead of choosing one link to feature at a time, you maintain one bio link page and update it whenever your priorities change.

Step 1: Choose Your Tool

You don't need to build anything from scratch. Several tools let you create a bio link page for free:

• Tini.bio - Good free tier, supports blog posts and project portfolios alongside links
• Linktree - The most widely known option, simple to set up
• Bento.me - More visual, grid-based layout
• Carrd - More flexible but requires more setup time

For most creators, the choice comes down to what you want your page to do beyond listing links. If you want to show actual work - portfolio pieces, blog posts, project case studies - choose a tool that supports that. A list of buttons is not always enough.

Step 2: Create Your Account

Go to your chosen tool and sign up. Most ask for:

• An email address
• A password
• A username (this becomes your URL - choose something clean and consistent with your other handles)

For Tini.bio, the signup flow takes about 2 minutes and walks you through the basic setup as part of the onboarding.

Step 3: Set Up Your Profile

Before adding links, fill in the basics that appear at the top of your page:

Profile photo: Use a headshot or a recognizable brand image. People connect with faces. Avoid logos unless you're a company, not an individual creator.

Display name: Your name or brand name, exactly as you want it to appear.

Bio text: One or two sentences. Who you are, what you do, and ideally why someone should care. This is the first thing visitors read - make it count.

Example: "Freelance brand designer. I help startups look established. Available for projects starting in March."

Step 4: Add Your Links

Now add the links themselves. A few rules that save creators a lot of frustration:

Put your most important link first. Most visitors will click the top link or nothing at all. Whatever action you most want someone to take - buying, signing up, booking, watching - that link goes at the top.

Write descriptive link titles. "Newsletter" is a destination. "Get weekly design tips (free)" is a reason to click. The title should tell visitors what they'll get, not just where they'll go.

Keep it to 5-7 links maximum. More than that and visitors start to disengage. If you have more content to share, consider a platform that supports actual content pages rather than cramming in more buttons. (For a deeper dive, see our guide on what to put on your link in bio.)

Common links to include:
- Your main offer or current promotion
- Email list signup or lead magnet
- Portfolio or recent work
- Best content (specific video, post, or episode - not just a channel homepage)
- Booking or contact page

Step 5: Customize Your Appearance

Most bio link tools offer theme options on their free tier. Spend a few minutes here - it matters more than it seems. A page that matches your brand aesthetic feels intentional. A generic default template can undermine the professional impression you're trying to make.

At minimum:
- Choose a background color or theme that fits your brand
- Make sure your text is readable against the background
- Check how it looks on a phone (not a desktop), since that's where most visitors will see it

Step 6: Add Your Bio Link to Your Social Profiles

Once your page is ready, copy your URL and add it to your profiles:

Instagram:
1. Go to your profile and tap Edit Profile
2. Tap the Links or Website field
3. Paste your bio link URL
4. Save

TikTok:
1. Go to your profile and tap Edit Profile
2. Find the Website field
3. Paste your URL and save

Twitter/X, YouTube, LinkedIn: Each has its own website or bio field - paste the same URL into all of them. One bio link page works across every platform.

What Separates Good Bio Pages From Forgettable Ones

The mechanics above take ten minutes. The difference between a bio page that generates real results and one that sits there getting ignored is almost always about content and intent.

Good bio pages:

• Are updated regularly when promotions or priorities change
• Show actual work, not just links to it (Tini.bio lets you embed project pages and blog posts directly)
• Have a clear primary action they're optimized for
• Load instantly on mobile
• Match the creator's voice and aesthetic

The best bio pages feel like a natural extension of the creator's presence - not like a generic template with their name pasted in.

You Can Always Start Simple

Don't let perfect be the enemy of done. A basic page with your photo, a short bio, and five well-chosen links is ready to serve visitors today. You can improve it over time as you understand what your audience clicks and what they ignore.

Set it up now. Refine it as you learn. That's the right order.