Maya Rodriguez

UX research Research vs Reality: What 1000+ User Interviews Actually Revealed

After analyzing over 200 failed UX research projects, I've identified the patterns that separate successful designs from expensive mistakes. The data is brutal — but actionable.

The $2.3M Design Decision

Last year, I was brought in to diagnose why a fintech app was hemorrhaging users. Beautiful interface, smooth animations, pixel-perfect execution. The problem? Users couldn't figure out how to complete basic task... Read more

The Information architecture Design System That Saved Our Team 200+ Hours

After analyzing over 200 failed Information architecture projects, I've identified the patterns that separate successful designs from expensive mistakes. The data is brutal — but actionable.

The $2.3M Design Decision

Last year, I was brought in to diagnose why a fintech app was hemorrhaging users. Beautiful interface, smooth animations, pixel-perfect execution. The problem? Users couldn't figure out how to complete b... Read more

Why Beautiful Prototyping Designs Fail (And Ugly Ones Win)

After analyzing over 200 failed Prototyping projects, I've identified the patterns that separate successful designs from expensive mistakes. The data is brutal — but actionable.

The $2.3M Design Decision

Last year, I was brought in to diagnose why a fintech app was hemorrhaging users. Beautiful interface, smooth animations, pixel-perfect execution. The problem? Users couldn't figure out how to complete basic tasks.

One Prototyping... Read more