Creating delightful digital experiences that users love. Passionate about user-centered design, accessibility, and design systems. 7+ years in product design with a focus on SaaS and fintech applications.

The User testing Mistakes That Are Costing You Users (And Revenue)

August 12, 2025

After analyzing over 200 failed User testing projects, I've identified the patterns that separate successful designs from expensive mistakes. The data is brutal — but actionable.