FinTech Mobile App Redesign - From 2.1 to 4.7 Stars

The Challenge

A struggling fintech app had a 2.1-star rating, 67% user drop-off rate, and customers constantly complaining about confusing navigation and poor accessibility. The company was losing $200K monthly in churn.

The Solution

Conducted extensive user research including 50+ interviews, competitive analysis, and accessibility audits. Redesigned the entire information architecture, created a new design system, and ran A/B tests on key user flows. Focused on simplifying complex financial concepts into intuitive interactions.

Technologies Used

• Figma
• Principle
• Maze
• Hotjar
• Adobe Creative Suite

The Results

App store rating jumped from 2.1 to 4.7 stars, user retention increased by 156%, and monthly churn dropped by 73%. The redesign contributed to $2.3M in recovered revenue over 6 months.

Key Metrics

• Rating Increase: 2.1 → 4.7 stars
• Retention Boost: +156%
• Revenue Impact: $2.3M

Lessons Learned

This project reinforced the importance of user-centered design, iterative development, and measuring impact through real metrics rather than vanity numbers. The biggest challenge wasn't technical—it was ensuring the solution actually solved the human problem we set out to address.

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