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Enterprise Design System - Scaling Design Across 12 Products

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The Challenge

A growing SaaS company had 12 different products with inconsistent design patterns, causing user confusion and slowing development. Designers were recreating components constantly, and maintaining brand consistency was nearly impossible.

The Solution

Built a comprehensive design system from scratch with 120+ components, detailed usage guidelines, and automated design tokens. Created documentation in Notion, implemented version control for design assets, and trained 8 design teams across the organization.

Technologies Used

  • Figma
  • Storybook
  • Notion
  • Figma Tokens
  • Abstract

The Results

Reduced design-to-development time by 65%, achieved 95% brand consistency across products, and enabled the design team to ship features 3x faster. Now used by 45+ designers and 30+ developers.

Key Metrics

  • Time Reduction: 65%
  • Consistency: 95%
  • Speed Increase: 3x faster

Lessons Learned

This project reinforced the importance of user-centered design, iterative development, and measuring impact through real metrics rather than vanity numbers. The biggest challenge wasn't technical—it was ensuring the solution actually solved the human problem we set out to address.

Want to discuss this project or collaborate on something similar? Feel free to reach out!

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