I’ve been designing the new @ideawareco website for about a month now. It has been amazing to work on it (I love design work as much as development) but also excruciating.

Being your own client is sometimes hell.

Somewhere along the way I had to remind myself that designs are never truly “done”. You can keep iterating forever if you want to. But we have to know when to stop, when your work is “good enough”.

So when is a design really done?

When it accomplishes the objective, not when they fill up your ego.