No fluff.
No jargon.
No clever branding. Just me.

Strange for someone who started in graphic design, co-founder of marketing agency and actually downloads apps on the phone because it is designed so damn well.  Why nothing cool?

I Found My Lane

Early in my career, I was at a design studio. A few people there had real talent. Most were decent — good even — but clung hard to dying tools like Quark and Pagemaker. They hated the web. I didn’t.

I saw the shift coming and pivoted fast. Moving from print to web meant I had to actually code to make the designs I wanted work. So I dove into HTML and CSS, then PHP, ASP, and MySQL. Eventually even got my Oracle Database cert.

And then… I realized I wasn’t the best at coding either.

So I Pivoted Again

What I was good at? Getting people aligned. Selling the vision. Making connections between product, people, and growth. So I shifted again — from web developer to strategist and partner. The other two co-founders were better at design and dev. I leaned into what I did best: sales, partnerships, and scaling ideas.

Why This Site Looks Like It Does

Because I know enough about design and dev to not obsess over every pixel anymore. I trust people who are better at it than I am. My role now? Build momentum. Remove blockers. Spot the gaps and connect the dots across strategy, ops, marketing, and growth.

That’s why this site is simple. It's here to sell (and talk a little).