No fluff.
No jargon.
No clever branding. Just me.

Strange for someone who started in graphic design, co-founder of marketing agency and actually downloads apps on the phone because it is designed so damn well.  Why nothing cool?

I Found My Lane

Early in my career, I was at a design studio. A few people there had real talent. Most were decent — good even — but clung hard to dying tools like Quark and Pagemaker. They hated the web. I didn’t.

I saw the shift coming and pivoted fast. Mov... Read more

Specialist build the tools, Generalist build machines.

“So, what do you do for a living?”

Every time I hear that, I get a mini panic attack. I should have a clean answer. A neat title. One lane I dominate.

But here’s the thing — I didn’t pick one sport. I didn’t go all-in on a single specialty. I took the longer, messier road — the generalist path. And I think there’s real value in that. Maybe even a secret advantage.

To be clear: I focus on growth. But the path to growth? Rarel... Read more

What I Got Wrong After Selling My Company: Chasing Titles, Not Alignment.

I thought selling my company would be the hard part. Turns out, what came next was harder — figuring out what I actually wanted. Its a struggle.

After I sold my company, I thought the next chapter would be easy. I'd put in the hard years, built the product, raised the money, survived the chaos, and gotten to an exit. Now it was time for the reward: a “real” job with a fancy title, stability, and maybe even a st... Read more