I spent 5 years at Figma, the last two as a Design Lead on the brand team. I worked on everything from product launches to FigJam's visual identity to the conference brand for Config. Before that, I was at a small branding agency in New York, cutting my teeth on identity systems for startups.
I went independent in 2024 because I wanted to work more closely with founders and smaller teams—the stage where design decisions really shape a company's trajectory.
My approach: brands should feel inevitable. Like they couldn't have been anything else. I dig into strategy before opening Figma, because a logo is just a logo until it means something.
I take on 4-5 projects per year so I can go deep. If that sounds like what you're looking for, let's talk.
When I'm not designing, I'm probably at a ceramics studio, hiking somewhere in the desert, or cooking way too elaborate dinners for two people.