Today has had one theme throughout its entirety - Apple.

My MacBook Air which I got before starting college, less than 4 years ago, the battery tweaked out and couldn't hold a charge anymore. And as I am typing this on my desktop, I didn't need another desktop but this time Apple.

So I spent about 2 hours in the store. It is such an aesthetically pleasing store from start to finish but man, Apple needs to figure out how to make the customers wait less. The most frustrating part about this as a consumer is that you'll look around and it looks there are Apple employees who aren't doing anything. While I'm sure they are, they don't look it.

As well as a long time at the physical store, I had to wait for the data transfer from the old to the new which took a little over an hour. Things, of course, didn't quite work right so then I had a joyous 1 hour and 15 minute phone call with support in order to wipe said new computer and restart it again. My iCloud was being difficult too.

But I can thankfully report, I now have a new, functioning great MacBook Pro.

I worked the Shayk pitch deck off-and-on today to get it hopefully real close to pitching-ready.

Last thing to note is how strong Apple is as a consumer-desired company. When it comes to buying things, there's not much better than buying a new Apple product. Walking out the store with the bag, the unboxing process, to the first device turn on - everything about it scratches an itch. No wonder Apple is the largest company in the world.