For the past 15+ years, I’ve been designing and building software, first as a developer, then as a product lead, and eventually as a founder responsible for real outcomes. I’ve helped turn ideas into products, scale teams, and ship tools used by real people.
I care deeply about clarity. Simple products. Small teams. Systems that remove friction instead of adding noise. Lately, that curiosity has pulled me into AI-native products and automation, not as hype, but as practical leverage for builders and founders.
I build in public and share what I’m learning along the way: about software, design, AI, teams, and the mental game of building things that matter.
This site is a home for those notes, ideas, and experiments.
If you’re building something and trying to do it with intention, you’re welcome here.