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Joe Chadderton
Sep 16
The Enduring Legacy of Saul Bass in Modern Graphic Design
When we think of the pioneers of graphic design, one name consistently rises above the rest: Saul Bass. Known for his bold, minimalistic approach, Bass left an indelible mark on both the graphic design world and pop culture. His work stands as a testament to the power of simplicity, proving that clean lines, sharp shapes, and well-placed typography can convey more than the most intricate designs.
What I personally admire about Bass i...
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Joe Chadderton
Sep 12
The Impact of Graphic Design in the Toy Industry: A Look at Mattel, Hasbro, and More
The toy industry is one of the most visually competitive markets, where graphic design plays a key role in shaping how products are perceived and purchased. From logos to packaging and advertising, the visual elements of toys influence how both children and parents connect with brands. Let’s explore how giants like Mattel, Hasbro, and others leverage graphic design to build their brand identity, create atten...
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Joe Chadderton
Sep 5
Aaron James Draplin: The Designer Who Revolutionized Bold Simplicity
Aaron James Draplin, founder of Draplin Design Co. (DDC), has become one of the most recognized figures in modern graphic design. His work blends Americana, simplicity, and bold design elements, giving him a unique footprint in an industry filled with complexity and nuance. His rise from working with brands like Burton Snowboards to creating iconic logos and co-founding the popular Field Notes memo books has made him a hous...
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Joe Chadderton
Sep 3
The Impact of Graphic Design on the Skateboarding Industry: Beyond the Deck
When we think of skateboarding, we often envision daring tricks, dynamic movements, and a culture that defies the mainstream. But skateboarding isn’t just about the physical act—it’s a visual and cultural phenomenon deeply intertwined with graphic design. From the eye-catching graphics on the decks to the visual storytelling on social media, graphic design plays a pivotal role in shaping the identity, culture, and re...
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