Cattitude is a non-profit initiative redefining cat adoption with a bold, sarcastic twist. Inspired by the unmistakable feline attitude—equal parts charm and judgment—the branding plays with irony to showcase how cats truly choose their humans, not the other way around. 

The visual identity features a sleek black-and-yellow palette and a logo with various deadpan cat expressions. Social media campaigns, merchandise, and adoption messaging break away from the usual heartwarming approach, embracing humor to grab attention and connect with cat lovers.

https://www.behance.net/gallery/222177849/Cattitude