Below is example of my Project Management skills used to throughout the year to ensure the success of Making Strides Against Breast Cancer of Brooklyn

Project Planning: We divide the year into Q1-Q4, putting emphasis on needs based on Y-O-Y trends, including but not limited to: donor relations, sponsor cultivation, registration influx, and event management (day of). 

• Q1 - Sponsor Retention and New Business Cultivation. The team works to generate leads via Salesforce to engage new businesses for sponsor, in-kind donation and partnerships. Q1 is heavily focused on engaging businesses and CRM management, by adding contacts, logging activities, creating projection dashboards and maintaining existing accounts. Q1 also works on risk management, looking at our portfolio to determine what revenues are at risk.  
• Q2 - Donor / Partner Reengagement. The team works to reengage donors from (Y22 - Y24) through different channels, including, email marketing, text marketing, attending events, and phone banking. Q2 puts emphasis on high level donors to ensure their return Y25, whilst providing them with the needed tools to increase their fundraising totals. Q2 also focuses on solidifying third party activities, i.e. community events, speaking opportunities, third-party fundraisers.
• Q3- Scope Management. The team works with partners to go over walk day logistics and quality assurance to ensure that project deliverables are met.  Q3 works with external and internal vendors and staff to ensure that Walk Day essentials are orders or in production. 
• Q4 - Event, Budgeting and Cost Management. The team works on event relations, contracts, vendor payments, and overall life cycle on Walk Day. The team also works on budget and cost measures. 

Examples in Action 

• Develop and implement fundraising strategies to increase donor participation and sponsorship, raising over $540,000 in the past year for breast cancer initiatives. 

• Manage relationships with key stakeholders, including corporate sponsors, community partners, and individual donors, to secure contributions and expand event reach. Including an additional third-party event with Brooklyn Football Club. 

• Coordinate logistics for the event, including route planning, volunteer management, vendor coordination, and securing necessary permits, ensuring a smooth and successful event experience.

• Recruit and train 200 volunteers to assist with event day activities, registration, fundraising efforts, and participant support, ensuring high levels of engagement and operational efficiency.

• Collaborate with marketing and communications teams to create event promotional materials, social media campaigns, and email newsletters to raise awareness and drive event participation.

• Track and analyze fundraising data to assess event success, identify opportunities for growth, and report on key performance metrics to senior leadership.

• Cultivate relationships with breast cancer survivors and local healthcare professionals, incorporating their personal stories and insights into event programming to raise awareness and inspire others.

• Oversee post-event activities, including thank-you notes, donor recognition, and follow-up communications to maintain engagement and build long-term support for the cause.