Working as Development Manager for Making Strides Against Breast Cancer of Brooklyn, in 2025 I achieved the following goals:

1. Met and surpassed our $450,000 goal - ending the year with $540,000. Making MSABC Brooklyn a premier event and being in the top 20 of the NER and the US as a whole.  

2. Welcomed over 12,500 walkers to Coney Island, including over 500 breast cancer survivors, and over 19 sponsors. 

3. Secured a presenting sponsor in over 4 years, with a commitment of $25,000. 

4. Met and surpassed our sponsorship goal $50,000 - ending the year with $79,000. 

5. Managed our text marketing system across the 4 boroughs (BK, BX, QNS, SI) and sent over 120,000 messages to past and current participants in order to reengage, provide fundraising coaching and more. We achieved a response rate of 45% through targeted messages. 

A look Back at 2024: Complete Break Down 

Below is an overview of the progress made from 2022 to 2024, highlighting the growth in key areas including total fundraising goal, sponsorship goal, and active participants. We have seen a major increase in all categories since 2022. 

2024 Goal: $445,000.00​

2024 Actual: $539,224 ​

# of Committee Members: 10​

2024 Team Goal: 590​

2024 Team Actual: 638​

# of teams fundraising: 416​

2024 Participant Actual: 3,126​

# of participants fundraising: 1,016​

# of 2024 Grand Club Members ($1,500+ Raised): 43​

Total Raised by Grand Club Members: $62,448.55​

# of 2024 Pacesetters ($2,500+ Raised): 18​

Total Raised by Pacesetters: $85,757.38​

# of Survivors Registered: 428​

# of Survivors Fundraising: 169

2024 saw Making Strides of Brooklyn achieve highest recorded numbers since 2022 as we managed insecurities post-pandemic.