Bülent Sakarya

project manager

Niche SaaS

June 28, 2025

When we hear “SaaS”, most people imagine giant platforms with millions of users and massive teams behind them. But here's the truth — not every product has to serve the masses. In fact, solving a small, specific problem for a small group of people can be even more impactful (and sustainable).

That’s what Niche SaaS is all about — and it’s something I’ve been deeply interested in lately.

So what exactly is Niche SaaS?

It’s about building products not for everyone, but for someone. A very specific group with a very specific need. Think of a document system just for independent lawyers, or a simple inventory tracker built for small local museums.

The beauty of these products is that they don’t need to scale to the moon. You just need a small group of people who really need what you’ve built. Marketing becomes more focused, development becomes simpler, and support gets easier.

Why Niche SaaS?

  • Low Competition: You’re working in spaces that big players often ignore.
  • Real Problems, Real Users: You're solving a real-world pain point, not chasing trendy ideas.
  • Sustainability: You can build a business that doesn't rely on big funding or big teams.
  • Happy Customers: Niche users value your product deeply, which makes support and retention much easier.

Sometimes, a “small” idea hides a big opportunity — especially when it solves something specific and painful. In a world where everyone’s trying to go big, going niche can actually be the smarter, calmer, and more meaningful path.

That’s the path I’m exploring — maybe you should too.

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