Apple case Study: From Insight to Impact

What was the challenge? My team and I analyzed consumer behavior to help Apple better connect with college students and fitness enthusiasts via targeted marketing strategies.

My Role? I played the role as a strategist, conducting research and turning consumer insights into actionable recommendations that aligned with Apple's brand values.

Execution? I conducted numerous surveys and interviews, applied behavioral models, and used segmentation analysis to discover unmet needs to shape our strategy.

Results: Our work resulted in marketing plans and recommendations that were well received by classmates and professors. We highlighted real opportunities for Apple to deepen their engagement with key audiences.