West Vancouver Schools has a strong reputation in British Columbia and abroad, through its highly successful International program. It was the first public school district to establish an International program, and the first to offer sports academies. 
Located in one of the most beautiful areas in the Lower Mainland, it was also situated in a wealthy area with plenty of competition from surrounding private schools. 
While being ‘first’ on many fronts, K-12 education is a revolving door - those finishing are replaced by younger cohorts every year. The tagline ‘The Premier Place for Learning’ was well established with internal audiences, but resonated less effectively among community partners and newcomers to the region. 
Instead, we needed a logo, tagline and brand that would communicate the unique value offered by the district to reflect the fact that K-12 education is part of a lifelong journey. 

After much research, reflection and discussion, we successfully rebranded the district as a place where opportunities abound. 

People told us they chose the district for the opportunities it provided to students and families both while in our schools, and when students left to pursue their careers.

“A World of Opportunity”, the new tagline, showcased the district as a place to harness opportunities in K-12 and beyond - and it effectively brought the international and domestic stakeholders into one community.